SB1, s. 2226 24Section 2226. 77.51 (12m) of the statutes is created to read:
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177.51 (12m) (a) "Purchase price" means the total amount of consideration,
2including cash, credit, property, and services, for which tangible personal property,
3items or property under s. 77.52 (1) (b) or (c), or services are sold, leased, or rented,
4valued in money, whether paid in money or otherwise, without any deduction for the
5following:
SB1,1044,76 1. The seller's cost of the property or items or property under s. 77.52 (1) (b) or
7(c).
SB1,1044,108 2. The cost of materials used, labor or service cost, interest, losses, all costs of
9transportation to the seller, all taxes imposed on the seller, and any other expense
10of the seller.
SB1,1044,1211 3. Charges by the seller for any services necessary to complete a sale, not
12including delivery and installation charges.
SB1,1044,1313 4. a. Delivery charges, except as provided in par. (b) 4.
SB1,1044,2314 b. If a shipment includes property or items or property under s. 77.52 (2) (b) or
15(c) that are subject to tax under this subchapter and property or items that are not
16subject to tax under this subchapter, the amount of the delivery charge that the seller
17allocates to the property or items that are subject to tax under this subchapter is
18based on the total purchase price of the property or items that are subject to tax under
19this subchapter as compared to the total purchase price of all the property or items
20or on the total weight of the property or items that are subject to tax under this
21subchapter as compared to the total weight of all the property or items, except that
22if the seller does not make the allocation under this subd. 4. b., the purchaser shall
23allocate the delivery charge amount, consistent with this subd. 4. b.
SB1,1044,2424 5. Installation charges.
SB1,1044,2525 (b) "Purchase price" does not include:
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11. Discounts, including cash, terms, or coupons, that are not reimbursed by a
23rd party, except as provided in par. (c); that are allowed by a seller; and that are
3taken by a purchaser on a sale.
SB1,1045,84 2. Interest, financing, and carrying charges from credit that is extended on a
5sale of tangible personal property, items or property under s. 77.52 (1) (b) or (c), or
6services, if the amount of the interest, financing, or carrying charges is separately
7stated on the invoice, bill of sale, or similar document that the seller gives to the
8purchaser.
SB1,1045,119 3. Any taxes legally imposed directly on the purchaser that are separately
10stated on the invoice, bill of sale, or similar document that the seller gives to the
11purchaser.
SB1,1045,1212 4. Delivery charges for direct mail.
SB1,1045,1713 5. In all transactions in which an article of tangible personal property or items
14under s. 77.52 (2) (b) or (c) are traded toward the purchase of an article of greater
15value, the amount of the purchase price that represents the amount allowed for the
16article traded, except that this subdivision does not apply to any transaction to which
17subd. 7. or 8. applies.
SB1,1045,2418 6. If a person who purchases a motor vehicle presents a statement issued under
19s. 218.0171 (2) (cq) to the seller at the time of purchase, and the person presents the
20statement to the seller within 60 days from the date of receiving a refund under s.
21218.0171 (2) (b) 2. b., the trade-in amount specified in the statement issued under
22s. 218.0171 (2) (cq), but not to exceed the purchase price from the sale of the motor
23vehicle. This subdivision applies only to the first motor vehicle purchased by a
24person after receiving a refund under s. 218.0171 (2) (b) 2. b.
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17. Thirty-five percent of the purchase price, excluding trade-ins, of a new
2mobile home, as defined in s. 340.01 (29), that is a primary housing unit or of a new
3mobile home, as defined in s. 340.01 (29), that is transported in 2 unattached sections
4if the total size of the combined sections, not including additions and attachments,
5is at least 984 square feet measured when the sections are ready for transport. This
6subdivision does not apply to a lease or rental.
SB1,1046,127 8. At the retailer's option; except that after the retailer chooses an option the
8retailer may not use the other option for other sales without the department's written
9approval; either 35 percent of the purchase price of a manufactured building, as
10defined in s. 101.71 (6), or an amount equal to the purchase price of the manufactured
11building minus the cost of materials that become an ingredient or component part
12of the building.
SB1,1046,1413 (c) "Purchase price" includes consideration received by the seller from a 3rd
14party, if:
SB1,1046,1715 1. The seller actually receives consideration from a 3rd party, other than the
16purchaser, and the consideration is directly related to a price reduction or discount
17on a sale.
SB1,1046,1818 2. The seller is obliged to pass the price reduction or discount to the purchaser.
SB1,1046,2119 3. The amount of the consideration that is attributable to the sale is a fixed
20amount and the seller is able to determine that amount at the time of the sale to the
21purchaser.
SB1,1046,2222 4. Any of the following also applies:
SB1,1047,223 a. The purchaser presents a coupon, certificate, or other documentation to the
24seller to claim the price reduction or discount, if the coupon, certificate, or other
25documentation is authorized, distributed, or granted by the 3rd party with the

1understanding that the 3rd party will reimburse the seller for the amount of the price
2reduction or discount.
SB1,1047,43 b. The purchaser identifies himself or herself to the seller as a member of a
4group or organization that may claim the price reduction or discount.
SB1,1047,75 c. The seller provides an invoice to the purchaser, or the purchaser presents a
6coupon, certificate, or other documentation to the seller, that identifies the price
7reduction or discount as a 3rd-party price reduction or discount.
SB1, s. 2227 8Section 2227. 77.51 (12p) of the statutes is created to read:
SB1,1047,119 77.51 (12p) "Purchaser" means a person to whom a sale of tangible personal
10property or items or property under s. 77.52 (1) (b) or (c) are made or to whom a
11service is furnished.
SB1, s. 2228 12Section 2228. 77.51 (13) (a) of the statutes is amended to read:
SB1,1047,1513 77.51 (13) (a) Every seller who makes any sale, regardless of whether the sale
14is mercantile in nature, of tangible personal property, items or property under s.
1577.52 (1) (b) or (c),
or a service specified under s. 77.52 (2) (a).
SB1, s. 2229 16Section 2229. 77.51 (13) (b) of the statutes is amended to read:
SB1,1047,2117 77.51 (13) (b) Every person engaged in the business of making sales of tangible
18personal property or items or property under s. 77.52 (1) (b) or (c), for storage, use
19or consumption or in the business of making sales at auction of tangible personal
20property or items or property under s. 77.52 (1) (b) or (c) owned by the person or others
21for storage, use or other consumption.
SB1, s. 2230 22Section 2230. 77.51 (13) (c) of the statutes is amended to read:
SB1,1048,623 77.51 (13) (c) When the department determines that it is necessary for the
24efficient administration of this subchapter to regard any salespersons,
25representatives, peddlers or canvassers as the agents of the dealers, distributors,

1supervisors or employers under whom they operate or from whom they obtain the
2tangible personal property or items or property under s. 77.52 (1) (b) or (c) sold by
3them, irrespective of whether they are making the sales on their own behalf or on
4behalf of such dealers, distributors, supervisors or employers, the department may
5so regard them and may regard the dealers, distributors, supervisors or employers
6as retailers for purposes of this subchapter.
SB1, s. 2231 7Section 2231. 77.51 (13) (d) of the statutes is amended to read:
SB1,1048,118 77.51 (13) (d) Every wholesaler to the extent that the wholesaler sells tangible
9personal property or items or property under s. 77.52 (1) (b) or (c) to a person other
10than a seller as defined in sub. (17) provided such wholesaler is not expressly exempt
11from the sales tax on such sale or from collecting the use tax on such sale.
SB1, s. 2232 12Section 2232. 77.51 (13) (e) of the statutes is amended to read:
SB1,1048,1813 77.51 (13) (e) A person selling tangible personal property or items or property
14under s. 77.52 (1) (b) or (c)
to a service provider who transfers the property or items
15in conjunction with the selling, performing, or furnishing of any service and the
16property is or items are incidental to the service, unless the service provider is
17selling, performing, or furnishing services under s. 77.52 (2) (a) 7., 10., 11., and 20.
18This subsection does not apply to sub. (2).
SB1, s. 2233 19Section 2233. 77.51 (13) (f) of the statutes is amended to read:
SB1,1048,2420 77.51 (13) (f) A service provider who transfers tangible personal property or
21items or property under s. 77.52 (1) (b) or (c)
in conjunction with but not incidental
22to the selling, performing or furnishing of any service and a service provider selling,
23performing or furnishing services under s. 77.52 (2) (a) 7., 10., 11. and 20. This
24subsection does not apply to sub. (2).
SB1, s. 2234 25Section 2234. 77.51 (13) (k) of the statutes is amended to read:
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177.51 (13) (k) As respects With regards to a lease, any person deriving rentals
2from a lease of tangible personal property or items or property under s. 77.52 (1) (b)
3or (c)
situated in this state.
SB1, s. 2235 4Section 2235. 77.51 (13) (m) of the statutes is amended to read:
SB1,1049,85 77.51 (13) (m) A person selling tangible personal property or items or property
6under s. 77.52 (1) (b) or (c)
to a veterinarian to be used or furnished by the
7veterinarian in the performance of services in some manner related to domestic
8animals, including pets or poultry.
SB1, s. 2236 9Section 2236. 77.51 (13) (n) of the statutes is amended to read:
SB1,1049,1310 77.51 (13) (n) A person selling household furniture, furnishings, equipment,
11appliances or other items of tangible personal property or items or property under
12s. 77.52 (1) (b) or (c)
to a landlord for use by tenants in leased or rented living
13quarters.
SB1, s. 2237 14Section 2237. 77.51 (13) (o) of the statutes is amended to read:
SB1,1049,1615 77.51 (13) (o) A person selling medicine drugs for animals to a veterinarian.
16As used in this paragraph, "animal" includes livestock, pets and poultry.
SB1, s. 2237d 17Section 2237d. 77.51 (13) (p) of the statutes is created to read:
SB1,1049,1918 77.51 (13) (p) All persons described in this subsection regardless of all of the
19following:
SB1,1049,2020 1. Whether the transaction is mercantile in nature.
SB1,1049,2121 2. Whether the seller sells smaller quantities from inventory.
SB1,1049,2222 3. Whether the seller makes or intends to make a profit on the sale.
SB1,1049,2423 4. Whether the seller or the buyer receives a benefit the seller or buyer
24bargained for.
SB1,1049,2525 5. The percentage of the seller's total sales that the sale represents.
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16. Any activities other than those described in pars. (a) to (o) in which the seller
2is engaged.
SB1, s. 2238 3Section 2238. 77.51 (13g) (intro.) of the statutes is amended to read:
SB1,1050,64 77.51 (13g) (intro.) Except as provided in sub. (13h), "retailer engaged in
5business in this state", unless otherwise limited by federal statute, for purposes of
6the use tax, means any of the following:
SB1, s. 2238b 7Section 2238b. 77.51 (13g) (a) of the statutes is amended to read:
SB1,1050,138 77.51 (13g) (a) Any retailer owning any real property in this state or leasing
9or renting out any tangible personal property or items or property under s. 77.52 (1)
10(b) or (c)
located in this state or maintaining, occupying or using, permanently or
11temporarily, directly or indirectly, or through a subsidiary, or agent, by whatever
12name called, an office, place of distribution, sales or sample room or place, warehouse
13or storage place or other place of business in this state.
SB1, s. 2238d 14Section 2238d. 77.51 (13g) (b) of the statutes is amended to read:
SB1,1050,1915 77.51 (13g) (b) Any retailer having any representative, agent, salesperson,
16canvasser or solicitor operating in this state under the authority of the retailer or its
17subsidiary for the purpose of selling, delivering or the taking of orders for any
18tangible personal property, items or property under s. 77.52 (1) (b) or (c), or taxable
19services.
SB1, s. 2239 20Section 2239. 77.51 (13g) (c) of the statutes is created to read:
SB1,1050,2321 77.51 (13g) (c) Any retailer selling tangible personal property, items or
22property under s. 77.52 (1) (b) or (c), or taxable services for storage, use, or other
23consumption in this state, unless otherwise limited by federal law.
SB1, s. 2240 24Section 2240. 77.51 (13r) of the statutes is amended to read:
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177.51 (13r) Any person purchasing from a retailer as defined in sub. (13) shall
2be deemed the consumer of the tangible personal property, items or property under
3s. 77.52 (1) (b) or (c),
or services purchased.
SB1, s. 2241 4Section 2241. 77.51 (13rm) of the statutes is created to read:
SB1,1051,65 77.51 (13rm) "Retail sale" or "sale at retail" means any sale, lease, or rental
6for any purpose other than resale, sublease, or subrent.
SB1, s. 2243 7Section 2243. 77.51 (14) (intro.) of the statutes is amended to read:
SB1,1051,138 77.51 (14) (intro.) "Sale", "sale, lease or rental", "retail sale", "sale at retail", or
9equivalent terms include
includes any one or all of the following: the transfer of the
10ownership of, title to, possession of, or enjoyment of tangible personal property, items
11or property under s. 77.52 (1) (b) or (c),
or services for use or consumption but not for
12resale as tangible personal property, items or property under s. 77.52 (1) (b) or (c),
13or services and includes:
SB1, s. 2244 14Section 2244. 77.51 (14) (a) of the statutes is amended to read:
SB1,1051,2015 77.51 (14) (a) Any sale at an auction in with respect to tangible personal
16property or items or property under s. 77.52 (1) (b) or (c) which is are sold to a
17successful bidder. The proceeds from, except the sale of property or items sold at
18auction which is are bid in by the seller and on which title does not pass to a new
19purchaser shall be deducted from the gross proceeds of the sale and the tax paid only
20on the net proceeds
.
SB1, s. 2245 21Section 2245. 77.51 (14) (b) of the statutes is amended to read:
SB1,1051,2422 77.51 (14) (b) The furnishing or distributing of tangible personal property,
23items or property under s. 77.52 (1) (b) or (c),
or taxable services for a consideration
24by social clubs and fraternal organizations to their members or others.
SB1, s. 2246 25Section 2246. 77.51 (14) (c) of the statutes is amended to read:
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177.51 (14) (c) A transaction whereby the possession of tangible personal
2property is or items or property under s. 77.52 (1) (b) or (c) are transferred but the
3seller retains the title as security for the payment of the price.
SB1, s. 2247 4Section 2247. 77.51 (14) (d) of the statutes is repealed.
SB1, s. 2248 5Section 2248. 77.51 (14) (g) of the statutes is renumbered 77.51 (15a) (b) 4.
SB1, s. 2249 6Section 2249. 77.51 (14) (h) of the statutes is amended to read:
SB1,1052,107 77.51 (14) (h) A transfer for a consideration of the title or possession of tangible
8personal property or items or property under s. 77.52 (1) (b) or (c) which has have
9been produced, fabricated, or printed to the special order of the customer or of any
10publication.
SB1, s. 2250 11Section 2250. 77.51 (14) (i) of the statutes is repealed.
SB1, s. 2251 12Section 2251. 77.51 (14) (j) of the statutes is amended to read:
SB1,1052,1813 77.51 (14) (j) The granting of possession of tangible personal property or items
14or property under s. 77.52 (1) (b) or (c)
by a lessor to a lessee, or to another person at
15the direction of the lessee. Such a transaction is deemed a continuing sale in this
16state by the lessor for the duration of the lease as respects any period of time the
17leased property is situated in this state, irrespective of the time or place of delivery
18of the property to the lessee or such other person
.
SB1, s. 2252 19Section 2252. 77.51 (14) (k) of the statutes is repealed.
SB1, s. 2253 20Section 2253. 77.51 (14) (L) of the statutes is repealed.
SB1, s. 2253d 21Section 2253d. 77.51 (14) (m) of the statutes is created to read:
SB1,1052,2522 77.51 (14) (m) A transaction for which a person's books and records show the
23transaction created, with regard to the transferee, an obligation to pay a certain
24amount of money or an increase in accounts payable or, with regard to the transferor,
25a right to receive a certain amount of money or an increase in accounts receivable.
SB1, s. 2253e
1Section 2253e. 77.51 (14) (n) of the statutes is created to read:
SB1,1053,32 77.51 (14) (n) All activities described in this subsection regardless of all of the
3following:
SB1,1053,44 1. Whether the transaction is mercantile in nature.
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